For Love of Liberty is now offering sponsorship oppportunties in a variety of media. The following information provides an overview of the initiative, release and marketing plans and core audience demographic information.
For additional information or to discuss participating the project please contact:
Frank Martin
818.784.6403
frank@forloveofliberty.com
MULTIMEDIA INITIATIVE
For Love of Liberty: The Story of America’s Black Patriots is definitive, timeless and inspiring. It is a multi-media endeavor that will include:
• Four-Hour, Two-Part Documentary for National Broadcast in High Definition
• Special-Edition DVD for General Market Release
• Educational Edition DVD with Teaching Guides for Schools & Libraries
• Audio Book
• Coffee Table Book
• Original Soundtrack CD
• Comprehensive Web-Based Archive
• Downloadable Mobile Content
Together, these components will afford a living account that will be referenced and celebrated for generations to come.
RELEASE & MARKETING PLANS
• A national, primetime airing on PBS in February 2009 for Black History Month, with repeat showings for years to come. A fall 2009 DVD release is planned in conjunction with Veteran’s Day (Nov. 11th).
• A black-tie premiere will be held in Washington, D.C. to benefit the Smithsonian Institute’s new Museum of African-American History and Culture. It is anticipated that both Halle Berry and Colin Powell will attend along with celebrated African-American veterans such as World War II Congressional Medal of Honor recipient Vernon Baker.
• Possible limited theatrical release in late 2008 for Academy Award consideration.
• A broad-based PR and marketing campaign to support For Love of Liberty is planned for print, radio, television and the Web. Halle Berry and Colin Powell are expected to support this promotion and The Oprah Winfrey Show has already expressed interest.
• Television and DVD reviewers nationwide will be shown the film.
• For Love of Liberty is supported by the NAACP and the National Association of Black Veterans, which will promote the film to their memberships.
• A grassroots outreach campaign will target civic groups, churches, schools, community programs and non-traditional media.
• Outreach to schools & libraries to incorporate For Love of Liberty into educational curriculums nationwide. Plans include development of a Web-based archive.
CORE AUDIENCE
American History Enthusiasts:
• According to Forbes magazine, in its first four years of release some 100 million people watched all or part of the documentary film The Civil War. During that same period, the project sold approximately $60 million worth of books and videos.
• Since its release In 2005, David McCullough’s historical account of America’s birth, 1776, has been a continuing national fascination since it debuted at #1 on the New York Times bestseller list. His previous work, John Adams, remains one of the most critically acclaimed and widely read American biographies of all time with more than 2 million copies sold.
• Recently Alfred A. Knopf Publishing announced a first printing of 750,000 copies of the companion book to the up-coming World War II documentary, The War (which, according to early reports, features no African-Americans).
African-Americans:
• According to the most recent U.S. Census Report, there were nearly 35 million African-Americans living in the United States, though experts put the number closer to 38.3 million in 2007. Most have a father, brother, uncle, aunt, mother or sister who has served in the military.
• According to the newest edition of The Buying Power of Black America report, African-American households collectively earned income of $679 billion in 2004. By 2009, it is expected to reach $965 billion, according to the University of Georgia’s Selig Center for Economic Growth. (Only nine sovereign nations in the world have a GNP higher than $679 billion.)
• The spending power and market size of the African-American population is expected to grow at rates higher than the overall U.S. population.
• Within the entertainment category, African-America consumers allocate nearly twice as much money than the average U.S. consumer to purchase TV, radios and sound equipment
• 21% of all military personnel are African-American (compared to 12%) of the general population)
• In 2005 there were 2.4 million African-American military veterans in the United States.
• According to the Magazine Publishers of America, 26% of all African-American households had incomes of $50,000 or more a year in 2000 (approximately 3.7 million households) and 1.4 million had annual incomes of $$75,000 or more.
• According to the U.S. Census Bureau, 39% of the African-American population can be reached in the following 10 U.S. DMAs: 1. New York 2. Chicago 3. Los Angeles 4. Atlanta 5. Washington D.C. 6. Philadelphia 7. Detroit 8. Houston 9. Miami 10. Dallas-Ft. Worth
History & Military Enthusiasts:
• There are nearly 400 publications servicing active and retired military members and history/military enthusiasts, including national and regional magazines, newspapers, newsletters and web sties.
Educational Statistics:
• There are more than 58 million people enrolled in school (below college level), as of October 2005, according to the U.S. Census Bureau.
• There are nearly 17.5 million people enrolled in college in the U.S.